AdWords – The Truth behind the Legend!
Posted by seo-boyJul 30
Google and AdWords, their sponsored Marketing service, are the most sought after combination of tools and techniques for internet marketers. Google, the most visited search engine on the net, offers the opportunity for marketers to purchase ads, which are placed on the pages related to keywords of their choosing. The most attractive part of this service for marketers is the fact that they are charged only for ads which people click on (hence the name Pay Per Click or PPC). It is true that mastering AdWords can quickly place a marketer at the top of the game, allowing earnings in the six to seven figure range. But, that is not all there to this service. It is key to understand the truth behind the legend.
In theory, PPC is a Marketing strategy that every internet marketer should be using. See, the idea behind PPC is that you only pay for the ad when it has produced results (clicks that lead to your sales pages). In that respect, PPC is guaranteed traffic. If you have an ad that doesn’t produce, doesn’t make it to the first page of the searches for the keywords, or just doesn’t get clicked on, then you don’t pay anything. That is pretty enticing, right?
The problem, however, is that you either need to find keywords that have little to no competition, which if you are not careful could also mean dead keywords nobody is looking for. Or, you need to bid high amounts of money to even get your ad on the first page of the search, which is the easiest way to be found. Now, you’re probably thinking that if they only charge you when someone clicks on your ad, then that is not such a bad thing. Now, that would be true if every click meant a purchase. But, we all know that is NOT the case! The way AdWords works, you could end up spending hundreds, even thousands of dollars on a single campaign before you make even your first sale.
Then, there’s the “Google Slap.” F=Google has very strict rules about what is appropriate in advertising and what is not. All search engines have two ways of “advertising” or being found by people searching for a specific keyword: organic, and paid. The organic or free placement is based on the relevance of your content and the uniqueness of your property when compared to the competition. Because their business is based on people seeking information, they also want the paid advertisements to be content rich and relevant. What that means is that they will not hesitate to remove your ads, and even ban you for life, if they determine that the site to which you are directing traffic is not relevant to the keyword, or if it leads to a replicated “cookie cutter” website.
What’s the answer, then? Is PPC even worth considering as part of your Marketing strategy? Well, in this author’s opinion, that depends on the product or service you are promoting. If you are promoting a product for which you stand to gain over $1000 commission per sale (yes, there IS such a thing!), then go ahead and use Google, it will be worth the investment for the kind of results you can possibly get. However, if all you get as compensation for your Marketing is $25, $100, or even $500 per sale then you will probably lose money faster than you can earn it.
The truth behind the legend of AdWords is possibly not the most encouraging, but is one that is worth knowing before venturing in. If you do decide to enter the world of PPC, then make sure to study up on the appropriate techniques and best practices. After all, you don’t want to spend more than is absolutely necessary or risk getting slapped!
source:AdWords – The Truth behind the Legend!
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